The concept for the plate and mug combination originally came from my brother having some fun in an arts and crafts café. They provided him with a plain plate and mug and tools to create what ever he felt fit. Shortly after, he has drawn a Giraffe’s body on the plate with his head on the mug, something that has never been done even since that day. it may have already been done so maybe reword this sentence, just because its quite a big statement! Maybe, ‘Something that I’ve never seen before and I’m sure you can agree!’
Taking that concept, I came up with how to expand it out and make the whole product more of a full story so it worked on it own and also as a plate and mug combination.
Having come up with our first design range on paper, finding an artist who could take our brief and make it as visually appealing and unique as we had hoped was our first challenge. Plus, the concept of linking the plate and mug together brings its own challenges, not just the connection but the positioning for dinner times.
Having searched the web, we managed to come across a UK Artist called Clare Lewis from www.clarelewisillustration.co.uk, who is a member of the Association of Illustrators.
She was very excited about the concept and took our brief and really ran with it. We had our challenges along the way, many in fact, but we kept going and she delivered incredible designs, that even went beyond what we had ever dreamed of. After seeing the designs, we were so impressed, it gave us the confidence and belief that we were onto something truly exciting.
We will certainly be working with Clare going forward and have more design ranges already in the pipeline ready to work on shortly. Her unique style works perfectly with our branding and we are excited to see what the future holds for both of us.
Bio about Clare Lewis:
“I love printmaking, paper cut and exploring typography, repeated patterns, and mixed media, as well as some 3D work. Lately, most of my work is created digitally, but I especially enjoy making things with my hands and have developed these skills through creating handmade journals. I’m pretty open in terms of what kind of work I do. Any brief is a challenge worth overcoming for me: editorial, narrative, advertising, packaging, decorative… I’ll give it a go!”